Digital Analytical Implementation
Let's define it to understand it better… To realize its importance for your business effectiveness….and appreciate its value for your continuous professional progress
Believing so, BRAVO has included this important service to serve you, and working with you and provide your business with our exceptional and collective digital services; from giving consultation, evaluating the current condition of your business, handling the planning process, followed by proficient implementation reaching to analyzing the current status of new business situation and the related outcome from the whole process.
We focus on number of SMART new conducts in our digital marketing analysis:
The traditional purchasing funnel – Awareness, Acquisition, Engagement, Conversion and Retention – is disrupted by the evolution of connected devices. Our job at BRAVO to understand the new trend of your business behaviors, anticipate your movements and interpret messages that are most effective in driving customers business to conversion.
This new approach means we’re putting our customers back in the center of the analytics and not the individual marketing channels. This approach will counter-act Google’s recent encryption of keyword data, something we’ve been overly focused upon for too long and a practice which doesn’t actually reflect the changing customer behaviors. By doing so, we offer businesses accessible, reliable and holistic and sometimes near real-time customer analytics to understand how well the businesses are performing.
Qualitative and Quantitative
For a long time quantitative data for analysts was limited to engagements taking place on websites – the number of visits, geo-distribution of traffic, performance of individual marketing channels, interactions on a website, etc.
Seeking to provide your business with best and up-to-date conducts n digital marketing, especially with the recent wide adoption of connected devices by consumers has driven the need for deep understanding beyond the website. BRAVO has been following the latest practices within the industry to offer you and your business the ultimate services, picked and peeled just for your service.
Google’s latest Universal Analytics aiming at breaking down the walls between digitally connected devices and putting customers at the center of universe, and providing a comprehensive view of your business beyond just your website – it connects all the touch points your customers might have made with your business throughout searching for services, moreover purchasing journey. In addition to the quantitative data, qualitative data helps identify the reason(s) behind changes, trends, etc.
One of the most important steps, and usually the first step in our digital analytics project, is to determine your ultimate business objectives: what do you want achieve and how is it measured? A clearly defined measurement strategy will guide the implementation strategy and the data analysis. Outcomes vs outputs: Often people tend to focus on outputs, and use it as a means of measurement, or even worse, the only measurement.
A simple example is this: A 30% increase in organic traffic does not necessary mean a 30% increase in profit – assuming the ultimate business objective is profit, understanding that outputs are the data without context and focus.
In the connected modern world, the majority of business objectives can be categorized into five segments, and each usually has a measurable primary outcome, and they are:
- : measured by products and/or services sales Lead generations: measured by lead information captures – number of leads captured by form submission, email, phone call, etc.
- Content publishers: measured by engagement – which varies depending on your business monetization strategy.
- repeat visits, duration on site, etc. Or a combination of aforementioned metrics.
- Online information and/or support portals: measured by the ease of finding information – quantified by user journey length, onsite time, etc.
- : measured by brand penetration, engagement and loyalty.
Digital analytics should run in parallel with other marketing activities providing business with real-time information.
BRAVO analytics cycle consists of four steps: measure, analyze, report and test.
- : the aim is to collect all the data – quantitative and qualitive – needed for you to understand your business.
- : the aim is to extract actionable information and identify reasons for any anomalies in your data. This includes segmentation, attribution, and competitive analysis. You’ll want to put the data into context – using industry benchmarks and competitor activities.
- : the aim is to dissect and digest raw data collected, process it and present it with clear and actionable information for making business decisions.
- : the aim is to find the best solutions to the problems being identified during the analysis. Testing eliminates any personal opinions from the decision making process, helping you discover improvement opportunities and create actionable recommendations.
The analytical cycle should run in parallel with other marketing activities like monitoring ROI, providing unbiased actionable recommendations, actionable insight and driving the continual improvement to your business.
But let us ask you first;
- Are you looking for digital analytics experts with regard to your ultimate business objectives?
- Do you have a comprehensive digital analytics strategy, implementation and measurement plans that will safeguard your marketing investments?
- Do you want to drive more ROI by getting a picture of your business?
- What are the common obstacles and challenges you face in your business with regard to digital analytics?
Our team of expert analysts would be more than happy just to hear from you, we are not asking you to decide immediately..!! We would like to set with you and talk about your business current digital position… And see how BRAVO can benefit you and draw you a map to achieve your digital goals.